LinkedIn is much more than an online resume. It’s a better networking tool, which will easily create new career opportunities with professional connections and access to industry insights. A well-optimised LinkedIn profile can make it easier to be spotted by the recruiters for yourself as well as attracting clients along with setting out your authority in your business.
We have collected highly valuable information on how to craft the perfect LinkedIn profile by maximizing your visibility, establishing your professional credibility, and enhancing your future prospects.
- Select a Professional Profile Photo
Your picture is the first impression people will have of you; hence, it should also be professional and friendly-looking.
Recommended Best Practices for LinkedIn Profile Photos
High-resolution sharp photo.
Dress appropriately for industry.
Smile and retain a cheerful face.
Avoid group shots or unclean backgrounds.
Your face must occupy close to 60% of the frame.
Professional-looking photos usually enhance profile views and can also leave a great impression.
- Craft an Interesting Headline
Your LinkedIn headline is below your name, and it’s one of the most important sections of your profile. It has to define exactly who you are and what you do.
How to Write the Best Headline:
State Your Job Title And Expertise.
Highlight your Value Proposition.
Select industry-specific Key Terms to better be visible on the search result pages.
Headline Examples
❌Marketing Manager at ABC Company
✅ Data-Driven Digital Marketer | SEO & PPC Specialist | Helping Brands Grow Online.
It just doesn’t have to be a generic job title but should also reflect your skills and the potential value to their employers or the clients.
- Hook Summary (About Section)
Also known as the “About” page where you can present your professional story in an exciting way.
What to Include in Your LinkedIn Summary:
A short introduction of who you are
Your skill and experiences
Career achievements and what you want to do
Tell them, “Let’s connect” or “Open to new opportunities.”
Example Summary:
I have grown brands through creative SEO and content marketing strategies along with data analysis techniques and I am a performance-driven digital marketing professional. I have 5 years of experience working on digital advertising and specialized in enhancing engagement and ROI. Let’s connect to brainstorm opportunities of collaboration!
A well-written summary will surely present your profile quite interesting and unique while searching.
- Tailor Experience Section
Resume experience section must reflect all your professional life. Its main thing must be essential responsibilities and accomplishments in each post.
How to Make Your Experience Section Smoothen:
- With bullet points it can be read.
- Important activities instead of mere job doing.
- Add relevant keywords for better searchability.
- Measure impact (“Boosted sales by 30 percent within a year”). Sample:
Digital Marketing Manager, XYZ Company, 2020-Present
Created and implemented SEO campaigns and achieved 40 percent organic traffic.
Was managing a PPC budget of $50,000 per month, which increased the ROI by 25 percent.
Developed and successfully executed a content marketing campaign that served over 100,000 visitors to the website.
It represents your work and makes the profile more engaging for recruiters.
- Edit Your LinkedIn URL
LinkedIn automatically gives your profile a URL. However, you can make it look professional by customizing it.
How to Make Your LinkedIn URL Professional
Open your LinkedIn profile.
Click on the edit icon at the top right-hand corner which says “Edit public profile & URL”.
Click on the edit icon beside the URL.
Insert a customized URL (linkedin.com/in/yourname, for example).
It is cleaner and easier to put on a resume, business card, or even an email signature than a lot of random characters.
- Skills & Endorsements
Skills are part of your LinkedIn profile, which makes you searchable and visible when showing off your capabilities.
How to Add Skills Wisely
You should include at least 10-15 skills that pertain to your field.
Look for skills in high demand and ones that companies hire for.
Ask your colleagues or friends to endorse your skills.
List the most relevant skills at the top.
Sample Skills for a Digital Marketer:
SEO (Search Engine Optimization)
Content Marketing
Social Media Strategy
Google Ads
Email Marketing
Recommended skills add credibility and higher probabilities to get noticed by a recruiter about this section.
- Request & Give Recommendations
Recommendations are basically written endorsements received from colleagues, managers or clients that build value for your profile.
Politely ask former employers, colleagues or mentors to write a recommendation.
Offer to reciprocate the favor by writing recommendations for them too.
Be clear on what you expect them to write (e.g., “Can you emphasize my experience in project management and teamwork?”).
A couple of good recommendations can greatly enhance the beauty of your profile for your future employers.
- Share Your Accomplishments & Projects
You can add featured content on LinkedIn, which could be articles, presentations, and portfolio samples.
How to Utilize the Featured Section:
Work samples or project case studies.
Presentations, infographics, videos.
Published articles or blog posts
Share your work – as a writer, designer, and marketer; this is the best way your profile will really stand out
- Connect with others
It is not something you set up and forget. You need to be active and engage through reading, commenting on the content, and networking to maximize value from LinkedIn.
✅ How to Stay Active on LinkedIn:
Share articles and insights of the industry.
Comment on posts from your connections.
Join LinkedIn groups and be active there.
Publish articles on LinkedIn to rise in that niche.
The more active you are, the more visible your profile will be.
- Make Your Profile Open to “Open to Work” If You Are Job Searching
If you are actively looking for a job, flip the switch and make your LinkedIn profile “Open to Work” so recruiters can find you:
How to flip on Open to Work:
Log in to your LinkedIn profile.
Tap on the Open to button at the bottom of your profile picture.
Choosing Getting a new job.
Job interests; who can view your activity
The possibilities of getting reached out to by recruiters for available positions that best suit your capabilities will increase.
Conclusion
A well-crafted LinkedIn profile is not only an electronic resume but also a means of personal branding that aids in the development of your career and professional network. Each section and staying active helps maximize the possibilities available on LinkedIn.
Take time today to update your profile and start making some great professional connections.!!!!???!!!
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